Competitive Target Advertising and Consumer Data Sharing
نویسندگان
چکیده
منابع مشابه
Competitive Target Advertising and Consumer Data Sharing
Advances in information technologies enable firms to collect detailed consumer data and target individual consumers with tailored ads. Consumer data are among the most valuable assets that firms own. An interesting phenomenon is that competing firms often trade their consumer data with each other. Based on a common-value all-pay auction framework, this paper studies the advertising competition ...
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ژورنال
عنوان ژورنال: Journal of Management Information Systems
سال: 2012
ISSN: 0742-1222,1557-928X
DOI: 10.2753/mis0742-1222290306